Why web designing companies recommend responsive design?

 


As the number of mobile phone and tablet users is increasing, business owners will be doing themselves a huge disservice if they don’t invest in a responsive website. They need to make sure that their site is designed to respond and adjust to mobile and other devices.

Difference between mobile-friendly and responsive design

It is important to note that responsive and mobile-friendly sites are two different things. The latter will look good on mobile devices but when a user is trying to view the site on devices with a higher resolution, it will have glitches. The user will also have a hard time navigating through the website.

Responsive websites allow the site to adapt to any screen size they are being viewed on. So whether the user is viewing it on a tablet, a phone or a desktop, the site will look the same. There won’t be any difference in the general appearance of the webpage, irrespective of the screen size it is being viewed on.

Responsive design is what most reputed web design company in mumbai recommend to their clients. Here are some of the benefits that you can expect from a responsive website:

•     There was a time when web designing companies used to get two versions of a website created for their business. One version used to be for the desktop users and the second was only for mobile users. Some businesses get this done today as well. But with the rise in viewership from mobile users, it is becoming time consuming and daunting for companies to maintain two separate versions of one site. This has led to the popularity of responsive sites as they help in retaining mobile viewers.

•     Such sites are easy to maintain and help businesses reduce costs because there is no need to run two versions of one site. One version means lower maintenance cost. Even though it is expensive to get a responsive website designed, the reduced cost of maintenance of two sites does add up. Also, it takes less time to set up a responsive site which means, you can start using the site to grow your business quickly.

•     Every website design company recommends a responsive site because it provides a seamless user experience. This is one of the best benefits of having a responsive design. If the site is unresponsive, it will look distorted on devices such as tablets and smartphones. Desktop users will see it clearly but tablet or mobile users will have trouble in viewing. To retain visitors, it is important that the site looks the same on all screen sizes, without jumbled texts or unaligned images.

•     Lastly, responsive web design will help in improving search engine optimisation efforts. Such sites have a better chance of ranking high in search engine result pages. Dwell time will increase if you are providing a ‘user focused’ experience to the visitors along with high quality content. It will help in ensuring that visitors stick around for a long time.

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