Why does a web designing company need SEO?

 

SEO and web design maybe two different services but they need to be combined together for best results. Search engine optimisation has a lot of significance in website designing. Every business needs a well-designed website but that site needs to rank high in search engine results. If there is no or low ranking, potential customers will not be able to find the site online. This is where the significance of SEO comes into picture.

Having a well-designed website won’t serve the purpose if it is not ranking high in SERPs (search engine result pages). Search results are carried out using certain keywords. When potential customers/visitors type those keywords in Google or any other search engine, your website should appear in the results on top or on the first page. Ranking in first page is important because visitors usually don’t go beyond the first and second page of search results.

Here are a few reasons why every web design company in mumbai should optimise sites for search engines even before the site is launched:

The first reason is that your website will be acting like a marketing platform for your business. You would want to fulfil certain business goal by getting the website designed, ranging from more web traffic and leads to sales in general.

An experienced designer will include SEO keyword research to identify the search terms that are being used for your products and services by your target market. They will create a keyword integration plan for using these terms or keywords effectively throughout the website. The designer will do some on page SEO keyword integration and assign target keyword phrases to all pages on the site. The keywords will then be integrated into URLs, image file names, alt tags, website copy and headers and meta descriptions.

Second reason why a web designing company should include SEO during the design process is to jump start the search engine rankings of the site. It is important to hire a reputed web design company that will have a plan in place for attracting new customers to the website right away. This is necessary so that the site can start getting traffic or customers and you can get the return on your investment.

This is the reason why businesses prefer to hire a reputed web designing company that will build in on-page SEO from the start. This will help the search engines categorise your website in the right manner and position you in a way that your site gets more visibility.

If SEO is being integrated in the web design from the initial stage, it will be extremely helpful. Just having a website will not help you reach your marketing targets. Once the site is launched, there will be various other online marketing initiatives that you will have to take up, such as off-page SEO, creating and sending marketing emails, creating content offers and landing page content for maximum lead generation, creating blog posts and so on.